Pitch Tally

For makers and market traders

Is this market worth the pitch fee?

Estimate how many items you need to sell before you book a stall. Include stock costs, card fees and the hours you’ll put in.

Try the free calculator

Market break-even calculator

Use average figures across the items you expect to sell. Add the pitch, travel and other event costs together.

Market Day Planner

Compare up to 20 event scenarios, record results after trading and export a CSV or portable backup. Open the downloaded HTML file in a current browser, including offline.

  • Compare break-even units and expected returns
  • Record actual units sold and review variances
  • Keep event records on your device

What to include in your estimate

Count pitch fees, travel and any event-specific charges as fixed costs. For each sold item, include materials and packaging. Estimate your effective card fee across cash and card sales. Count any production labour once, then use the event-time target for setup, trading and pack-down.